The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

With the deal, Rihanna will bring more eyes to her billion-dollar company through the partnership with the current WNBA ...

From Glossier to ILIA, beauty brands are investing in women’s sports—tapping into rising viewership, star athletes, and a new era of cultural influence.

Fast forward to 2025 and that seemingly impenetrable barrier between beauty and sport has finally given way and the fallout is being felt far and wide. The grooming industry has long had its ties ...

The Beauty Industry Is Finally Getting Into the Game with the WNBA Hannah Baxter Thu, May 15, 2025 · 3 min read ...

Beauty has long been boxed in as either self-care or vanity. Ipsy’s ‘I Play Beauty’ campaign pushes it into the realm of sport and subculture, treating makeup and skincare like skills worth practicing ...

Essence Beauty joined the beauty talk with top athletes moderated by Girls United to discuss the beauty in sports on the BeautyCon™ stage.

Beauty brands are increasingly tapping into the entertainment sport, with names like Maybelline and Neutrogena seeking to ...

It is this beauty that allows sports to stay relevant in the long and the short, to the old and the new. A Ricky Ponting pull shot was as exact and unhurried on the first day of a Test as it was ...