Apple has made other attempts to find a breakthrough AI product. That’s included the idea of equipping its smartwatches and AirPods earbuds with cameras, allowing them to absorb more info about

Apple's AI struggles provide Google a golden chance to dominate the mobile market with innovative Android features, potentially enticing iOS users.

It’s reported that Apple plans to open its on-device AI models to developers at WWDC 2025, aiming to boost app creation and expand Apple Intelligence features.

Apple Inc. is preparing to allow third-party developers to write software using its artificial intelligence models, aiming to spur the creation of new applications and make its devices more enticing.

If you like what Apple Intelligence created, tap Done in the top right corner of the menu and the changes will stay. If you don't like what Apple Intelligence made you can tap Revert in the top left corner of the menu and you'll be taken back to the Writing Tools menu. You can also tap Original to check what your original text was.

The report from Bloomberg outlines why Apple has been struggling with its AI strategy. Sources claim Apple Intelligence “wasn’t even an idea” before ChatGPT was launched in late 2022, and that head of software engineering Craig Federighi was “reluctant to make large investments in AI” without a clear end goal.

WWDC could follow up Google I/O with similar on-device AI news from Apple.

Barton Crockett, Rosenblatt Securities senior analyst, joins 'Squawk Box' to discuss the AI battle between Apple and OpenAI, future of AI-powered devices, OpenAI's purchase of former Apple designer Jony Ive's design firm,