Winning NBA rights was only the start for NBCUniversal. Now the company needs to get viewers to watch dozens of games slated ...
The Oct. 6 edition of the SBJ Media newsletter features a look at NBC's Media Day for the return of the NBA and the expected ...
This month, for the first time since 2002, NBC will broadcast the NBA. It’s been a long time coming for the broadcast network ...
The NBA returns to NBC with a star-studded doubleheader Oct. 21. Here's everything to know for this season, including ...
NBCU has signed on 170 advertisers for its first season of the NBA - now to run on NBC Television Network and Peacock. Nearly ...
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