Back in 1979, McDonald's ad exec Bob Bernstein had a lightbulb moment: Why not turn the packaging itself into the main attraction and toss in a toy? And with that, the first McDonald's U.S. Happy Meal ...

We may receive a commission on purchases made from links. According to Bob Bernstein, the man widely credited with inventing the McDonald's Happy Meal, the company was skeptical about the concept.

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. One of the most beloved family meals in fast food history ...

McDonald's is always changing its menu with shifting tastes, but the Happy Meal seems like it will be a stalwart forever. Introduced in 1979, the kids meal has become an iconic part of McDonald's ...