On his Instagram Stories on Wednesday, Aug. 6, Trent shared that he had been promoted to staff sergeant in the U.S. Air Force with a snapshot of his certificate. "It's them good jeans," he wrote over the image, a reference to his sister's viral American Eagle campaign.

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.