Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

Samsung has been pushing AI as the next big selling point for its smartphones since the Galaxy S24, but the Google-powered flight search and personalized briefings — at least in the short media demo — were not the most compelling part of the device.