Roku turned in first-quarter 2025 earnings that edged over Wall Street forecasts and announced a $185 million deal to buy Frndly TV, a subscription streaming service that offers live TV, on-demand video,

Roku is paying $185 million to acquire Frndly TV, a provider of low-cost TV bundles delivered via streaming. The all-cash deal includes $75 million in holdbacks tied to certain performance targets and milestones over the next two years.

The service blends aspects of virtual multichannel video providers with on-demand content, with a focus on family-friendly entertainment.