Pfizer, Super Bowl

In June 2024, Pfizer's first global chief marketing officer, Drew Panayiotou, left the company after less than two years in the role. Under Panayiotou, last year Pfizer ran its first-ever Super Bowl ...
U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...
Brands pay millions for their spots to air live during the Super Bowl with many now touting their ads even before the Big Game.
Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that ...
Sales of Eli Lilly’s (LLY) blockbuster weight-loss drug Zepbound doubled in the fourth quarter year over year, despite ...