NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core Fans as Viewers Give Up appeared first on EssentiallySports.

Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on May 25 and running through Pocono on June 22nd. This is the first time in NASCAR history that Cup Series races are only on a streaming platform, a big shift in how sports are delivered.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast of a NASCAR Cup Series auto race from Lebanon,

We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV deal. Feedback is mixed.

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition dynamics.

NASCAR on Prime Video introduced the burn bar for its Cup Series broadcast, providing better insight into the fuel strategy of different teams.

NASCAR faces backlash as Prime-only races spark fan frustration, with viewership dipping ahead of the historic Mexico City event.