Here's how Kanye West landed a Super Bowl ad in several local markets, then used it to sell swastika T-shirts after it aired.

Ye used a local TV ad in Los Angeles to direct people to his website, where he is selling T-shirts emblazoned with swastikas.

The latest Super Bowl ad from the artist Kanye West, now known as Ye, has sparked an avalanche of jokes and memes online. It comes after West, who has a documented history of hate speech which has been particularly targeted toward Jewish people,

Kanye West appeared in a Super Bowl ad airing in a few local markets Sunday night to promote his website, Yeezy.com, which is selling swastika T-shirts.

A site advertised during the Super Bowl by the rapper Kanye West, known as Ye, is selling swastika shirts on a site hosted by Shopify Inc.

Ye’s fashion brand began selling a controversial T-shirt after the 2025 Super Bowl aired. Learn more about his Yeezy advertisement.

The rapper formerly known as Kanye West directed viewers to his website, where the homepage was selling a T-shirt with a swastika on the front.

NFL fans in select markets were treated to iPhone footage of the disgraced rapper in a dentist chair. It led to an online store now selling a Nazi shirt

The lo-fi ad, which West said was shot with an iPhone, directed viewers to his brand’s yeezy.com website. In the ad, West said he was sitting at the dentist. The ad wasn’t seen nationally, but was sold in at least one major local market, Los Angeles.

Kanye West spend $8 million on a Super Bowl ad for his website that now features one item for sale: a swastika t-shirt.