Australian non-alcoholic beer Heaps Normal launches in UK, backed by Robbie Williams; now stocked in 170 pubs and retailers.

The brand's "core range" is being rolled out across "select bars, venues" in the UK and online from this month.

Music star Robbie Williams is now an investor and creative collaborator of beer brand Heaps Normal.The announcement:Global ...

Robbie Williams has joined Australian non-alcoholic beer brand Heaps Normal as a creative collaborator and investor as it launches in the UK. Australia’s leading independent non-alcoholic beer brand ...

A Canberra-born non-alcoholic brewery has now got a British pop star as a creative collaborator.

In a huge twist, perhaps the last person you'd ever associate with a non-alcoholic beer has partnered with Heaps Normal.

Heaps Normal Records seeks to flip that script by helping artists through the recording, touring, and merch side of the process through longstanding partnerships with good folk in the music world.