Adidas, basketball

Adidas signs first NIL deal with girls' high school basketball player
Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school female basketball player. Smith also represents Adidas' first signing since the brand put Candace Parker in charge of women's basketball.
Kaleena Smith becomes first high school women's basketball player to sign NIL deal with Adidas
Smith was dominant as a freshman at Ontario Christian, as she was named the 2023-2024 Girls Basketball MaxPreps National Freshman of the Year and also a member of the 2024 USA Women's U17 National Team.
Adidas Signs High School Basketball Phenom Kaleena Smith, the First Deal With Candace Parker as President of Women’s Basketball
"When I think about the future of women’s basketball, it’s clear it’s in good hands with hoopers like Kaleena," said WNBA icon and Adidas president of women's basketball Candace Parker.
Adidas signing high school basketball phenom Kaleena Smith
Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.
Kaleena Smith, California high school basketball phenom, scores NIL deal with adidas
Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.
Adidas Signs First High School Women’s Basketball NIL Player
Smith is the first women’s basketball high school NIL athlete, joining a roster of Adidas women’s basketball players including, Chelsea Gray, Kahleah Copper, Aliyah Boston, Aaliyah Edwards, Nneka Ogwumike, Betnijah Laney, Layshia Clarendon, Sophie Cunningham, Erica Wheeler, Zia Cooke, Alysha Clark, and Janiah Barker.
Top High School Sophomore Makes History with adidas NIL Partnership
Now, as President of adidas Women’s Basketball the three-time WNBA champion and two-time MVP has made NIL history with her first athlete signing. This week, adidas announced Class of 2027 top recruit Kaleena Smith of Ontario (Calif.
The Economist11h
Nike and Adidas are losing their lead in running shoes
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
Adidas Charts New Future For Women’s Basketball By Signing Rising Star Kaleena Smith As First High School NIL Athlete
With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.
5-Star WCBB Prospect Kaleena Smith Lands Historic Adidas NIL Contract at 16 Years Old
Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...
Adidas and The Hidden Opponent Partner To Champion Athlete Mental Health
Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...
JJJJound’s New $250 Adidas Collaboration Just Released Early
Like the previous link-up on the Samba, the JJJJound x Adidas Superstar 82 comes at a premium price of $250 (standard ...
Rolling Out2d
Adidas basketball debuts the Dame 9 ‘Oak Tree’
Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...
ThePrint17h
adidas and Cult Come Together to Transform Strength Training and Promote Fitness in India
NewsVoir New Delhi [India], November 14: adidas, a global leader in the sporting goods industry, has announced a new ...
Yahoo1d
Coi Leray Models Adidas in Foot Locker's Step Into Your Gift Holiday Campaign
After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been ...