Bubba Wallace teams up with Cookie Monster at the Brickyard 400 as NASCAR launches a nationwide family-focused campaign with Sesame Street.

Bubba Wallace must find “better consistency” to improve his chances of finishing higher in this year’s NASCAR Cup Series standings, according to veteran journalist and broadcaster Bob Pockrass.

When NASCAR Cup driver Denny Hamlin and basketball Hall of Fame member Michael Jordan began forming 23XI Racing Hamlin believed in Bubba Wallace’s capability and understood his potential long before the driver won this year’s Brickyard 400 at Indianapolis Motor Speedway.